Pfizer’s Profit on Viagra

Patented by Pfizer way back 1996 and approved by the United States Food and Drug Administration (FDA) on March 27, 1998, Viagra is the first ever anti-impotence drug to be approved in the US. Since then, Pfizer's profit on the Viagra has risen to enormous heights. In the period 1991-2000 alone, profits made on the drug exceeded $1 billion, giving credence to early predictions that the drug is to become one of the bestsellers in the US. Buy Viagra UK – This is not much of a wonder, with men suffering from impotence numbering between 10 million to 20 million in the US alone. Real Viagra Tablets!

Much of the credit for the enormous profits the drug makes goes to Pfizer's marketing efforts. The anti- impotence drug's early advertisements featured no other than former Senatorial and Presidential candidate Bob Dole. Obtaining Viagra online – Bob Dole, serving as the official spokesperson for Viagra, gave the drug enormous credibility. These advertisements reached both print ads and television, thus ensuring a wide coverage.

Past forward to the future, Pfizer is currently facing a hefty 11 percent decline in its profits ($1.7 billion). This is after Bayer AG's Levitra and Eli Lilly & Co.'s Cialis came into the picture. Pfizer still sees some light, with only 10 percent out of 33 million men suffering from erectile dysfunction in the US doing something to treat their condition. This is a market that is yet to be tapped. Yet again, Pfizer is turning unto advertising for the solution.

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The new advertisement features a band of men currently in their 40's and 50's singing to the tune of "Viva Las Vegas" (made famous by Elvis Presley). Carrying the theme "Viva Viagra," the TV ad aims at making erectile dysfunction a less embarrassing disorder, pushing men to come out into the open and finally seek treatment for their impotence. Buy brand name Viagra on the Internet!
To add up to the company's aggressive advertising efforts, Pfizer is also conducting research projects aimed at increasing profits. The company is looking at the possibility of a non-prescription version of the anti-impotence drug and other such new formulations. Pfizer owes its current status to the success of Viagra. Introduced into the market in 1998, this anti-impotence drug immediately rose to become the company's most successful product, causing it to rise into becoming the world's largest drug maker.

Pfizer is currently facing a risk of losing $21 billion in profits to generic competition by year 2011. This is pushing the company to bank on aggressive advertising. This is how to buy Viagra online – But this has not been an easy feat so far.

The company is facing serious criticism from US officials and advocacy groups, forcing them to pull back an ad released in 2004. The TV ad featured a man in a shopping mall who grew a pair of devil horns after passing by a lingerie store. According to the US FDA, the ad did not properly inform viewers of possible risks. Pfizer even faced a lawsuit from the AIDS Healthcare Foundation. The organization accused the company of encouraging sex for recreation, thus increasing the risk of HIV transmission. The lawsuit was dismissed though.